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Natural product

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A natural cosmetics product must contain natural ingredients of plant, animal or mineral origin.

Natural today represents a committed approach that goes beyond the elimination from formulas of controversial ingredients, silicones, mineral oils and parabens, nanoparticles, PEG, PPG, Phenoxyethanol etc.... 

Brands may claim to be Natural because their raw materials are sourced locally, or because they are formulated without water to limit their carbon footprint. Unfortunately, however, they may also use only kraft packaging, or a low percentage of natural ingredients, which are over-emphasized! This is what we call Green Washing.